In With the News?

Well, thank you very much for assuming that I'm a complete idiot. Obviously, I'd never have guessed that the news programme I was watching was part of BBC News' output before that re-branding which imposed uniform graphics and title sequences on all of the channel's news programmes, both national and local. I mean, I'd spent years watching my local news programme at six thirty every evening, never realising that it was a BBC production. OK, I know that the fact that I was watching BBC One might been a clue, but really, I needed it spelt out to me. Anyway, that's my objection to the BBC News rebranding, apart from the patronising assumptions behind it, I really couldn't care much about it one way or the other. However, plenty of other people seem to have got quite worked up about it, if I'm to believe the letters columns in newspapers and the like.

Most of these objections were the usual knee-jerk reaction from conservative viewers which accompany any changes to schedules, theme music, channel idents or news readers' ties. But amongst all these trivial gripes were some real criticisms. It appears that the new logo, featuring spinning concentric rings and a globe, made some viewers dizzy. Yes, that's right, it made them dizzy. Allegedly. Don't you just hate it when people make such claims? They can't think of any substantive criticism, so they say something ludicrous like that. Why? If they simply don't like the new logos, just bloody day so, don't make up some far-fetched medical condition to try and justify yourself. Have the courage of your own convictions! Otherwise, stop bloody whining! It is all people in this country seem to do any more, and I'm sick of it! Bloody idiots!