'Guests of the Head-Shrinkers'

Another of my modest collection of Wide World issues.  This is the April 1964 edition of the British men;s adventure magazine which, at this point, was still using cover paintings.  Before the year was out, it would switch to photo covers for the remainder of its run, in attempt to look more contemporary.  The cover illustrates the cover story 'Guests of the Head Shrinkers'.  Tales of headhunters and cannibals were popular fare in Wide World during this period, with New Guinea and the Amazon basin (the main venues such stories) representing, by the sixties, perhaps the last parts of the globe still largely unexplored by white men.  

As the contents page shows, by this time the stories were no longer sorted by location, but rather by broad categories - 'adventure', 'sport', 'nature'. 

In common with most magazines, the back cover was given over to advertising, usually for products of a 'manly' type, often cars.  This edition's ad, though, focuses on heavy good vehicles, (made by Austin, a regular advertiser of their cars in Wide World), a slightly unusual subject for advertising in a men's adventure magazine.  But hey, 'Big Men Buy Austin', apparently!