Cancelling Cancel Culture

My viewing enjoyment of various US streaming channels is currently being blighted by the presence of Mike Lindel in the commercial breaks.  You know the guy - proprietor of 'My Pillow' and leading Trump supporter.  Anyway, he has clearly bought up a lot of advertising time on these channels in order to complain about 'cancel culture' (as well as plugging his products, naturally).  According to him, it has blighted the lives of millions or 'ordinary Americans' and he and his company have been 'cancelled' by the media, even banks.  Of course, he never explains why he was allegedly cancelled, that he was one of the loudest voices trying to get the 2020 election result overturned and reinstate Trump as president.  It wasn't so much that he was 'cancelled', rather that a lot of legitimate businesses and media outlets decided that they'd rather not be associated with his attempts to subvert American democracy - it could taint their brands and be very bad for business.  But if we're to take his reprehensible ads at face value, it is all about those left wing schmucks who hate God and the American way trying to subvert him.  What I find particularly offensive about the ads is the way he clasps his hands, crucifix prominently displayed on his lapel, in a gesture of fake humbleness:  'Look at me, I'm so humble, I'm so pious, it is so unfair that I'm being treated this way - all I wanted to do was try and overturn the result of a democratic election an illegally reinstate the worst US President ever!' 

But is there really such a thing as 'cancel culture'?  It seems to me that this case typifies the sort of misdirection being used by many on the right to try and create yet another non-existent threat to get hot under the collar about.  Surely we all have the right to decide not to engage with and even ignore, others who behave in a manner we feel is unacceptable.  Hasn't this always been the case?  Society has always sought to ostracise those it judges to be transgressors of its rules and norms.  Yet suddenly, if we choose to take this form of peaceful, non violent and non-confrontational action, we're 'bad' people because we're suppressing the views of those we ignore.  Which is nonsense - nobody actually is stopping them from coming out with their bile.  We're just saying that we don't have to listen, share a platform with them or even engage in any transactions with them.  That's our prerogative.  In some of these alleged cases of people being 'cancelled', what they're really upset about is the fact that they've publicly said something objectionable and offensive and don't like the fact that they've been called out on it.  Again, it is perfectly legitimate to do so - and it hardly constitutes 'cancelling' them.  Criticising yes, cancelling, no.  But Mike Lindel (and his ilk) think that this just isn't fair, we shouldn't be allowed to ignore or criticise him.  His words and actions shouldn't have consequences. Quite frankly, I think his actions (and continued support for the pro-Trump conspiracy theories which seek to find a basis for over throwing a democratically elected government), are nothing less than treason - and the penalty for treason is death.  You know how they should execute him?  Smother him with one of his bloody pillows.