Earlier and Earlier Every Year
I remember that years ago there was a Freeview channel called Great Classics which was basically the owners of the 'Great' channels equivalent to Talking Pictures TV, designed to exploit the Sony film library. Except that it was only Great Classics for something like eight months of the year - the rest of the time it transmogrified into something called Great Christmas, which showed wall-to-wall crappy made-for-TV Christmas themed movies. Now, I know what you are thinking - four months of Christmas movies, when the festival itself lasts only twelve days? Yup, four months, kicking off in October and carrying on, right through Christmas into January. I mean, who the fuck wants to have to endure four bloody months of those horrible movies and their cloying, utterly fake, sentiment? Well, apparently there must be a few, as Great Christmas is still a thing - Great Classics long ago died a death and was replaced by Great Romance, (wall-to-wall horrible made-for-TV romance movies), but when October rolls around, it's back to Great Christmas for another four months. In fact, this year, I think that it started even earlier. Really, I just don't see the point - surely no sane person wants Christmas to be anywhen other than December, during the depths of Winter, from which it offers a brief respite.
But it isn't just Great Christmas. Over the Summer, Pluto TV had a channel titled Christmas in July. What the fuck? What don't these people understand about the fact that Christmas is inextricably linked with Winter, in particular the Winter solstice? Unless you live in Australia, where their seasons are arse about face, so that December is the height of Summer. Arguably, for them it would make perfect sense to have Christmas in July, as that would place it back in mid-winter. The fact is that the version of Christmas that is peddled to us these days is essentially an invention of Northern Europe - hence its association with cold, snow and long dark nights. It just isn't right to try and celebrate it any time else - especially not in Summer or Autumn. Unless, of course, you are a TV company desperate to cash in on the 'season of goodwill' - to the extent that you are prepared to uproot it from its proper time and place. Commercialism has no boundaries and certainly no shame. But, to get back to one of my favourite refrains, the fact is that these constant attempts to start Christmas season early and artificially extend it, (for purely commercial purposes) simply serves to erode the sense of 'specialness' that the season is meant to have - if it happens every bloody day then it quickly becomes a bore. Moreover, I find it particularly galling that these bastards want to extend the season in the name of profits and sales, yet, at the same time, when it finally arrives, they are then reluctant to allow us the traditional twelve day festival, trying to hustle back to work by 2 January at the latest, usually after Boxing Day. Bastards.
Labels: Musings From the Mind of Doc Sleaze, Seasonal Sleaze
