New Media, Same Old Cobblers...
Being the time of year when I find myself driving around quite a lot, as I try to get the most out of the good weather with trips all over the place, I end up listening to Radio Four in the car more than usual, (I'm too old for Radio One and have been boycotting Radio Two since they sacked Scott Mills). Which means that I hear all sorts of stuff that might otherwise have passed me by - the suggestion, for instance, that broadcasters like the BBC and ITV putting material onto You Tube should have it boosted in their algorithms. A suggestion which, not surprisingly, has been met with hostility by a lot of those You Tube 'creators' who bang out endless crappy videos. Especially those self-styled 'citizen journalists'. There was one such example raging against the idea that the news output of BBC News or ITV News should be given priority over his 'reports'. Yeah, I'll just bet you don't want something as outrageous as reporting that attempts to be balanced and neutral, actually basing itself on facts and created by professionals, competing with your paranoid, conspiracy driven lunacy, eh? Quite frankly, a bit more in the way of real factual reporting is what You Tube and social media in general needs, bearing in mind that a scary number of people seem to glean all of their ideas and opinions from stuff put out by these 'citizen journalist' types - basically completely unqualified amateurs, usually with extreme right political agendas.
I also heard the head honcho of You Tube playing down this idea of prioritising legitimate content, claiming that You Tube is all about 'choice' and how their wonderful algorithm will always serve you up appropriate viewing suggestions. Which, as the interviewer pointed out, simply wasn't true. From personal experience I can attest to the fact that it frequently serves me up all manner of irrelevant and sometimes offensive viewing options. Getting back to those 'creators', though, I also had to endure hearing one of the people behind creating and distributing their content across You Tube telling us how wonderful they were and how much better and in tune with public demand than mainstream TV is. Really? Their argument always seemed to be based upon the idea that, thanks to being across social media, they have 'reach', which means that 'everyone' is aware of them. Well, I'm not. I have no interest in the amateurish, egotistical output of these exhibitionist cocks. Aha! is the response - but you aren't in the target age group. Which is exactly the point - the entire entertainment audience in the UK, let alone globally, doesn't consist of adolescent, easily impressed and influenced, males. Moreover, even those who fall into this demographic will age and within ten years will no longer be interested in this shit any more. Just because something is getting 'clicks' is no indication of actual popularity, let alone quality. On You Tube, for instance, someone just has to hit 'play' on a video for it count as a 'hit', even if they only watch the first couple of seconds. For all we know, people might simply be clicking on these videos by 'creators', realising after a few seconds that they are shit and turning off. Hardly an endorsement. We really do need to be very careful about the supposed 'reach' and popularity of platforms like You Tube, as the stats used to back up the claims of their supporters are highly suspect.
